About Us

Emma Keele set up reduced circumstances to create a forum for talented, hard-working and like-minded artists to collaborate, explore and play, with a view to developing and showcasing the resulting new ideas.

In the last year, the company has mounted two successful new-writing festivals and five actors showcases at the Soho Theatre Studio and the Jermyn Street Theatre –which provided a platform for seventy actors, twelve new writers, twelve up-and-coming directors and one very busy designer!


Emma Keele
Emma trained as an actor at LAMDA...

Emma trained as an actor at LAMDA and her theatre credits include Rita in Torn Out Pages at the Gilded Balloon, Susan in Five Kinds of Silence at Theatro Technis, Nina in Stalker at the Soho Theatre and Magrat in Wyrd Sisters at the Gatehouse Theatre. Her film experience includes the features All You Need is Love and Checklist and for BBC Television she appeared in New Tricks. Emma’s recently filmed commercial for Sky Broadband is soon to be aired. Also a trained dancer, Emma has worked with various physical theatre companies.

The Company

Founder & company director: Emma Keele

Company secretary: Georgie Nicholson

Patron: Amanda Redman

Associate Artists: Bronwen Carr, David Whitney


Mission Statement
reduced circumstances believe that ‘low-budget’ does not have to mean a compromise in production standards or professional values. Our mission is to present thought-provoking and innovative productions of either new or unknown/forgotten works that may have slipped out of the public consciousness. We actively seek to provide an environment that gives talented artists (be they writers, actors, directors, or designers) the opportunity to develop their skills, whilst also providing them with an opportunity to showcase their ideas in order to aid them to the next level of their profession.